Fairytale themed brochure for a project of Pasari Group named Rupkatha or Fairytale, fashioned after the banglsa classic Thakurmar Jhuli-the amenities and features are woven into a fairytale with classical old woodblock style illustrations. Also planned were strip teaser ads and reveal. Integrated campaign where the launch was celebrated with children from an NGO enacting a fairytale from Thakurmar Jhuli with actress Sabitri Chattopadhyay and percussionist Bikram Ghosh launching the brochure. The concept of 'Rupkatha' pertained to the idyllic fairytale like life that the project promised.